About Juana Sutton

A person with working experience with over hundreds of clients regarding digital marketing committed her life to create a company which will deliver world-class online marketing service. Her mission is to share her accumulated broad experience with every client in need for establishing a successful and solid business.

Posts by Juana Sutton:

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Digital impact on business

Everything around us is driven by digital technology, there are even cases of nonsense where people have smartphones but don’t have enough running water or have problems with electricity. Everything we do, our work, studies, communication and relations with others, our shopping and other habits are based on the digital world. According to that companies are making huge profits by maximizing their brand impact and awareness utilizing their business with digital universe. The digital impact is now significant in many areas and aspects of our lives.

Data drive

It is very significant to know when, where and how to use proper data and knowledge about customers to gain profitable goals. Modern technology makes it very possible and easy today. It makes possible to use just right customer channels, which employees to hire with the most suitable skills for processing data and create most personalized content which will lead to most efficient business results.

Instant communication

Private chat groups and one on one messaging are a real boom at the moment and these apps are already becoming a point where companies want through various methods connect with their future customers. Businesses are having much more opportunities to engage and reach their consumers through various improving social, smart and mobile media technologies. Understanding and proper using of the online channels is delivering a perfect message to the audience at the right moment without involving any billboards, advertisement materials, television and radio channels which bring significant costs.

Innovation boom and catching-up

Digital marketing opened all doors for constantly finding new ways to engage and reach out to potential customers. The competition was never harder but also a number of options to improve and stand out with your business was never bigger. These fast changes require employees to be agile and keep up with development. By development of proper skills, it is possible to adapt and use these changes for the company profit and advantage. Today’s digital techniques, tactics and technologies provide fast upskilling of the workforce so they are more proactive with situations coming down the line. Digital marketing presents a real revolution in the world of advertisement and humanity lifestyle.

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Online marketing benefits

As technology continuously grows so the marketplace is becoming more and more digital. Buying and research of the products online is statistically making much bigger percent comparing to regular consumers. This is also aligned by the lifestyle people have today. And not only they don’t have much time to lose during their daily schedule it is also the fact they can be more in charge by making their purchasing decisions based on extensive online research. So the main goal among the companies and merchants is to reach and engage their target consumers online with help of many online marketing benefits.

Most cost-effective

In traditional marketing business, it is very difficult for smaller business to compete with larger ones because of a limited budget. Affordable digital marketing strategies and tactics will get much more from marketing spend where usually only cost is time. Often traditional marketing comes with different hidden and unexpected costs while in digital marketing content projects, social media engagement and SEO development take only time with bringing extraordinary results. This time is also significantly reduced as technology is developing creating some much quicker tactics and tools like displays and pay-per-click systems.

Targeting ideal buyers

Message in traditional marketing through some magazine picture or billboard space is like a shot in the dark. For sure it will increase some chances for successful merchandise but who knows what part of the audience will be informed. With digital marketing targeting abilities are much more successful by using SEO, display, and social media. These tools provide significant and relevant difference by targeting much wider audience using exact content and topics. With this sophisticated targeting tactics, you will be able to take more comfort while knowing you are much more focused on more efficient work.

Data analysis and measures

laptopEvery contact made with your customers online can be tracked which is very helpful in making future marketing strategies online. This online data gathering makes great navigation through identification of some most popular products, understandings of the most effective marketing strategies and keeping tracks of competition tactics and working schemes. Accessibility of the data can always be done in a right time to make some important adjustments while striving to achieve desired goals within your online marketing project. You can exactly see which tactics work and which don’t, providing you with important insights which will lead your campaign adjustments to greater success.

Personalization

This gives a much higher lead conversion rate while you can divide your customers basing it on their purchasing history, website visits, IP addresses, cookies, opinion surveys or preferences. With every future and unique detail about your customer, you are able to make more efficient interaction which usually leads to a sale.

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Types of online marketing

There is a need for understanding a few main types of digital marketing so they can be used properly to keep you floating in a sea of digital competition and stand out.

SEO or Search Engine Optimization

Most popular search engines are Google and Bing which present engines using keywords to provide to customers search engine result pages. Each user will receive a personalized result page which is based on keywords, the location at the time of search and browsing history. By using the search engine’s algorithm appears a list of searching results and these algorithm change if users change the way they search or engage with different online content. Search Engine Marketing and pay-per-click advertising are carried through these engines which significantly profit from this model where they charge advertisers every time some of their ads is clicked. Then again site owners profit from being able to target precisely their potential clients.

Social Media Marketing

Everything that is done on social media channels such as Snapchat, Facebook, Twitter or LinkedIn and increases some traffic or business is social media marketing. Today most everybody benefits from this marketing but still first place takes B2C companies. The most important is to post quality content which will lead you to more reach. Even this can be measured and you can be informed at any time about how good the outcome your content has by monitoring likes and shares. Connection to your customers is more intimate, and it presents a great foundation to improve your customer products and service.

Content Marketing

Is all about creating and delivering some quality content to produce more traffic and sales. This can be made on any online channel like YouTube video or some Tweet and blog on your website. It is important to keep on your mind need and preferences of your audience. This will form the successful subject of content while using proper keywords to get a better boost through SEO. To reach most efficient feedback and exposure your content should be spread all over social media platforms. Do not make mistakes with some shallow posts and contents, goal is to make good brand recognition, equity and trust not just to sell it to the first customer that clicks on your ad.

Affiliate Marketing

tabletPaying for conversions is basic of affiliate marketing where the affiliate is the person who earns commission and you determinate the rate for the affiliate. It is similar like hiring a sale person for your service or product. This system is pretty much used within the bloggers and e-commerce websites. Here is very important to have a detailed and proper discussion with your affiliate and make him understand what is the message of your brand. This is, of course, both sided relation where is also important for the affiliate to get some deal of it and listen to his work advice and suggestions. This will make a perfect connection that will lead to most successful traffic and sale.

There are also types like mobile phone marketing, viral marketing, email and influencer marketing which are taking more and more significance each day while making huge profits for humanity.

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